Madi Hilmershausen | Digital Communications, PR, Marketing Intern | NEW Digital Alliance

From DeForest, Wisconsin, Madi Hilmershausen is a senior at the University of Wisconsin Oshkosh pursuing a BBA degree in Interactive Web Management – a degree that combines coursework from Marketing, Journalism, and Computer Science majors. She is a member of the Honors College, Information Systems Club, and is the current president and social media coordinator for the IWM club at UWO. Recently, she was presented with the Kim & Jakob Iversen Interactive Web Management Scholarship and made the College of Business Dean’s List the past two semesters. After graduation, Madi wants to move to a larger city like Minneapolis or Milwaukee to kick-start her career in the digital marketing field, possibly as a Brand Manager or Digital Marketing Specialist.

“I love my major because of the many skills I have gained and how well-rounded it is. Because of the IWM program, I found an amazing internship, became president of a club, am developing connections all across Wisconsin, made the Dean’s list twice, and am making an impact in the N.E. Wisconsin community. Not only can I design marketing and advertising materials, but I can code; not many women can say that.”

Some of the things Madi does at the NEW Digital Alliance are:

  • developing communication and marketing templates
  • creating signage, circulars, mock-ups, email campaigns, online promotion, etc.
  • designing our monthly newsletter in WordPress (link)
  • managing our Instagram page and creating unique content(link)
  • analyzing data and creating visualizations to highlight impactful statistics
  • utilizing Google Analytics to find website traffic trends
  • designing marketing materials like the annual report, social media posts, email headers, flyers, analytic reports, and brochures

She is passionate about mental health awareness, her major, traveling, and technology! Outside of school, Madi is a member of Women in Technology WI, volunteers for Susan G. Komen, American Cancer Society, Sandi Paws Rescue, Special Olympics, Saint Albert Church, Westridge Golf Course, and works as a Bev Cart girl at a local golf course. She also occasionally does freelance photography and has a YouTube channel where she posts travel vlogs.

Q: How did you get your start? 

After a low mental health point in high school, I decided to do better in school and find my passions. I joined DECA in high school and fell in love with Marketing and all it had to offer. Focusing on school was my priority, so I ended up with a marketing internship already my senior year of high school and was determined to get a 4.0 GPA my senior year – and I did! I am very proud of how far I have come. 

Q: What do you love about your current job?

I am learning so much! Kim, the director, literally calls me her “V.P. of Marketing” because I am gaining experience in all aspects of that field. NEW Digital Alliance is making a huge difference in North East Wisconsin, and I am ecstatic to be a part of it. 

Q: What is one fun fact about you?

I am a huge risk taker! When I turned 18, I convinced my mom and dad to go skydiving with me. Not only would I go again, but I would also try skydiving alone – without a person attached to me. (Click HERE to watch a video Madi made of her skydiving experience)