June 2024 Tech Upload

The NEW Digital Alliance would like to thank Ark Data Centers and Jewelers Mutual for their support as an Executive Level investor!

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NEW Digital News

As we head into the summer season, that means our end of the fiscal year approaches for the NEW Digital Alliance. Here are a few highlights from our 2023-2024 year:

  • First ever NEWDA Tech Summit:  Over 230 participants
  • 12 Virtual Roundtables with 450+ participants throughout the year
  • First-of-a-kind cross-company Investor Mentorship Program completion of 2nd cohort
  • Six new NEWDA investors
  • Relaunched our Education and IT Talent Committees 
  • Hosted first annual Careers to Explore: Technology Career Exhibit serving 100+ high school juniors and seniors

As we move forward into the 2024-25 fiscal year, it is time for investment renewals. We will begin to send out renewal invoices to current investors starting here in June for the upcoming 2024-25 fiscal year. 

Want to become an investor? Fill out our online Investment Form here.

NEWDA Investor Mentorship Program now accepting applications

Now accepting 3rd cohort mentors and mentees

Unlock your potential for professional excellence and growth. In this NEWDA investor only program, we are looking for both mentors and mentees for our 2024 cohort. 

  • Grow your desired skillsets through a guided mentor/mentee relationship
  • Gain outside perspective from local IT Talent
  • Build relationships with likeminded professionals
  • Expand your network

Our 3rd cohort will run from July – November. Your commitment is only twice a month for 1×1 sessions for one hour.

If you are interested in becoming a mentor or mentee, visit our website to to apply or learn more

Involta Is Now ark data centers

ark data centers Launches Amid Flood of Data

In response to the surging demand for edge data centers and cloud infrastructure amid the AI revolution, Involta is rebranding as ark data centers. ark will continue to address the critical need for scalable infrastructure by investing in expanding its existing locations to support enterprise and hyperscale edge capacity needed for data center, cloud and network interconnection.

“The decision to relaunch as ark was driven by insatiable growth of infrastructure requirements for space, power and compute options,” said Brett Lindsey, Chief Executive Officer of ark data centers.

ark also launched a new website, arkdna.com, which highlights the DNA of the business: d – data center infrastructure; n – network infrastructure; and a – the response to the surge of AI and automation. The Carlyle-backed company most recently entered the Green Bay market with plans to expand the existing campus with up to 20MW of capacity. The facility is poised to meet the rising colocation demands of critical high-tech industries in a desirable area for edge deployments. As part of its growth plan, ark’s roadmap contains several soon-to-be announced projects in emerging edge markets.

To learn more and get a closer look at the new brand, visit arkdna.com.

We invite you to join us for the grand opening of our newest facility in the Village of Harrison on Wednesday, June 12th at 1:00 PM for a ribbon-cutting ceremony followed by facility tours. Refreshments will be provided.


RSVP for Grand Opening

Unearthing Value: What is Urban Mining and Why Should You Care?

In the heart of our bustling cities lies a hidden resource, a treasure trove of valuable materials waiting to be rediscovered. It’s not buried deep underground like traditional mines, but rather embedded within the very structures and devices we use every day. Welcome to the world of urban mining – the process of extracting valuable metals and materials from discarded electronics, buildings, and infrastructure.

Unearthing Value: What is Urban Mining and Why Should You Care?

Urban mining is not just a buzzword; it’s a practical and sustainable solution to the growing demand for resources and the escalating problem of waste. As we become increasingly reliant on electronic devices and rapidly develop our urban landscapes, the amount of e-waste and construction debris continues to surge. This presents both an environmental challenge and a remarkable economic opportunity.

The Concept of Urban Mining

At its core, urban mining is about recognizing the value of materials that have reached the end of their primary use cycle. Think of smartphones, laptops, computers, servers, and other electronic devices that are discarded each year. These devices contain valuable metals like gold, silver, copper, and rare earth elements, all of which can be recovered and reused.

Similarly, buildings and infrastructure that are demolished or renovated contain a wealth of materials like steel, concrete, and aluminum, all of which can be extracted and repurposed. Urban mining involves deconstructing these structures carefully to recover these materials, reducing the need to extract virgin resources from the Earth.

Read full article here

Join TEALS and Make a Lasting Impact on High School Computer Science Education

Technology Education and Learning Support (TEALS) is a Microsoft Philanthropies program that brings computer science (CS) to high school students all over the country.  The TEALS Program pairs industry volunteers with high school teachers to help build equitable computer science programs for all students. Together we can make a difference for an inclusive future workforce and ensure all students have access to digital skills.  Get started today. 

Apply to volunteer if you are one of the following:

  • Industry professional in a CS related role
  • Junior/Senior undergraduate and graduate students in CS
  • Have CS knowledge through work or independent study

Here is how you can learn more from our team before submitting your volunteer application:

Regional News

4 Opportunities to Energize Talent Development for the Age of AI

By Tiffany Poeppelman

As AI unlocks new ways of working, it’s only natural that talent development must transform too. 

After leading two AI-focused sessions — and having many timely conversations — at this year’s Association for Talent Development conference (ATD24), I’m more convinced that every talent leader has an opportunity to help their organizations foster the agility and resilience needed for the future of work. 

To do this, I see four areas of transformation that will build strong, innovative, AI-ready organizations:

  1. Career development — empowering impactful and continuous employee growth.
  2. Skills agility — encouraging more dynamic and personalized learning to keep pace with change.
  3. Internal mobility — developing more ways for people to move around their organizations, delivering skills when and where they’re needed.
  4. Business impact — aligning with business strategy and measuring success according to clear business outcomes.
Read full article here

Global Threat Report 2024

Stay ahead of today’s threats and secure your future

The internet has taught us some valuable security lessons. Today’s sophisticated cybercriminals continue to innovate new methods that increase effectiveness, enhance operations, and achieve objectives.

The ability to operate undetected remains paramount for malicious actors.  This whitepaper reveals the standout cyber threat trends from last year. It explores how adversaries’ activities and motivations are evolving.

 Here’s what you’ll learn: 

  • The tactics and techniques that adversaries use to exploit gaps
  • Insight into the methods adversaries use to gain access
  • An overview of how adversaries can target global elections
Download Global Threat Report

Ending the confusion in cloud transformations: The dashboards and metrics everyone needs

By Chhavi Arora

A cloud transformation has a much greater chance of success if companies know what to track—and how to track it.

The promise and peril of cloud is a common refrain in many C-suites: huge economic potential and regularly underperforming reality. What’s much less clear, however, is what to do about it.

Out of the more than 80 enterprises McKinsey profiled for its CloudSights database, 40 percent have found limited value in their cloud programs.1 In addition, half of companies five or more years into their cloud journey still have not achieved 20 percent cloud adoption. The underlying causes are often hard to pinpoint and articulate, or are simply caught too late to stop the damage. Even for companies that are well on their way to achieving value from cloud, it is often difficult to communicate progress to stakeholders and make a credible case, based on clear ROI data, for substantial new investments.

Given the significant resources of time, money, and people that companies invest in cloud transformations, it’s surprising how poor the metrics and objectives and key results (OKRs) used to track progress often are. For example, some companies will exclusively use point-in-time metrics (for example, number of applications migrated by a given date) to understand where their cloud program is. These metrics, however, frequently fail to accurately capture the full picture of progress over time. Other cloud programs will set their OKRs without involvement from the business side and, as a result, struggle to actually measure and articulate the enterprise value cloud is creating. In many cases, cloud teams will also lack clarity over who is accountable for which metrics and how they are being reported and used. The difficulty often boils down to lack of clarity about what is important to measure and lack of rigor in implementing a tracking program.

Read full article here

It’s Chromebook’s Turn for an AI Injection


Google is bringing Gemini and a slew of AI-powered features to ChromeOS, and there are about seven new Chromebooks coming this year.

AI AI AI. No not the Vanessa da Mata song—it’s the theme for tech in 2024. Last week, Microsoft announced new Surface laptops with artificial intelligence capabilities, and several PC manufacturers like Samsung, Asus, and Acer are launching new Windows machines to take advantage of the AI bump. Early in May, Google showed off its latest AI capabilities at the company’s developer conference. Many of these are coming to Android phones soon, and you can expect to hear the word “AI” thrown around for iOS and iPadOS at Apple’s own developer conference next month.

Naturally, all this activity means that Chromebooks are due for their AI upgrade. Google is bringing Gemini, its artificial intelligence chatbot, to Chromebook Plus laptops new and old.

Last year, Google introduced a new standard called Chromebook Plus, and it’s this moniker that denotes ChromeOS laptops that meet the specific hardware requirements to run the AI features. (Chromebook Plus machines typically cost more than $350.) The company is now offering new Chromebook Plus owners free 12 months of the Google One AI Premium plan, which includes Gemini Advanced. This top-tier large language model is more capable than the free version. A handful of Chromebook makers are coming out with new machines this spring and later in the year too, many of which will be equipped to hop on the AI bandwagon.

Here are a few of the top new features coming to ChromeOS.