In his presentation, Peter Barrie will discuss Sani-Matic’s concept & launch of their SaniTrend® Cloud IoT product. He will explain how they have had to adjust their sales team’s approach and training to successfully market & sell this new SaaS product, as well as selling challenges faced from the customer viewpoint and how Sani-Matic has overcome them. Through this he hopes to inspire other companies to consider integrating similar solutions into their business model.
This father/ son duo will share the bumpy road to boot-strapping development on an IoT platform for the food industry. After struggling with trying to land everything from whales to minnows, they tell of the need to focus and refocus. And even more important, the need to find help. Engineers, after all can’t do everything!