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The Brandery joins forces with the gener8tor network of accelerators

Feb. 21, 2018

CINCINNATI – Nationally ranked accelerators The Brandery and gener8tor are joining forces to build on
The Brandery’s legacy of successful startup launches in the Greater Cincinnati region.

Through a new partnership, gener8tor – known for its successful management of growing accelerators in
Wisconsin and Minnesota – will bring its programming and events to Cincinnati. In addition to a traditional
16-week startup accelerator program, gener8tor also runs gBETA a free 7-week pre-accelerator program.
They also manage the OnRamp series of corporate engagement events around the Midwest.

The Brandery program will continue in its current format and operation from the Over-the-Rhine startup-
hub Union Hall. The upcoming 2018 program will be run by Jeff Boeh, the 2017 Brandery Program

Manager. Tony Alexander, who ran the day-to-day operation at The Brandery since 2015 will remain
involved at the board level and as a program mentor. The target for opening applications for the next full
program is in Summer, though some other new initiatives may be launched over the next few months.

“We are thrilled to be joining forces with The Brandery and executing on our vision of being the number
one startup ecosystem in the middle of the country.” Said Troy Vosseller, Co-Founder of gener8tor.

“The Brandery and gener8tor have rich histories and a track record of success. We are excited to bring
them together and showcase Cincinnati as a great place to start and grow a company.” Added Joe
Kirgues, who began gener8tor with Troy in Wisconsin in 2012.

Rob McDonald, Co-Founder of The Brandery summarized: “We couldn’t be more excited about the future
of The Brandery accelerator program. By joining forces with gener8tor and the gener8tor team, The
Brandery program has the potential to attract some of the highest quality companies to Cincinnati. When
we launched The Brandery in 2010, the accelerator landscape was very different. To continue to
compete at a world class level, it is necessary to adapt and evolve. We’ve known the gener8tor team and
the success they have had for quite some time and have shared similar philosophies on how to best
assist start-ups. As a joint effort, we believe we have the opportunity to compete with the best-of-the-best

About The Brandery

The Brandery is a nationally-ranked accelerator that leverages the expertise of the Cincinnati region,
namely branding, marketing, and design. They believe that building your brand – and not just a product –
is a way startups can be more resource efficient and increase their probability of success. In addition to
an elite mentor network, startups are paired with world-class creative agencies and have access to some
of the biggest companies in the world, including Procter & Gamble & Kroger. The Brandery runs one, 16-
week accelerator program a year for 7-10 companies.

About gener8tor

gener8tor is a nationally-ranked accelerator that invests in high-growth startups. Three times a year they
invest up to $140K in each of five startups who receive a concierge experience during a 12-week
program. gener8tor supports the growth of these startups through their network of experienced mentors,
technologists, corporate partners, angel investors and venture capitalists.

Media Contact:
Tony Alexander