Inspiring Careers in Digital Marketing
Stellar Blue Technologies is committed to being a guiding source of information for students looking to pursue careers in the digital marketing and technology fields. A variety of skills related to marketing efforts are in high demand, and as the industry continues to evolve, so does the potential to create jobs right here in northeast Wisconsin. For this very reason, Stellar Blue has teamed up with the University of Wisconsin Oshkosh (UWO) College of Business annually to guest lecture.
Through an ongoing partnership with the University, Stellar Blue seeks to help nurture the confidence of the future leaders in our communities and introduce them to potential career paths. Nicole Hurd, Project Strategist and Sr. Analytics Team Lead at Stellar Blue, actively participates in the community to share her experience and offer professional insight to students pursuing degrees in digital marketing.
In January 2019, Nicole had an opportunity to present to Kathy Fredrickson’s Digital Marketing Analytics students for the second year in a row. In this course offered by UWO, students learn the process of pulling insights from data to make informed decisions as part of an integrated marketing strategy.
Nicole Hurd – Stellar Blue Technologies, Kathy Fredrickson – University of Wisconsin Oshkosh
The information presented includes an in-depth look at Stellar Blue Analytics tools that are used to guide the digital marketing experience. Students were given a company and instructed to leverage analytics to develop a strategy to maximize marketing efforts. The information would be compiled and presented to their instructor which gave the students a hands-on experience of what to expect in real business scenarios.
“I was able to walk through real-life client pain points that I have experienced in my role and how analytics has guided website, multimedia, and marketing strategies for our clients to overcome obstacles and reach business goals,” stated Nicole. Nicole has future plans of heading back to UWO in April 2019 to present to the Fredrickson’s course in the spring semester.
Stellar Blue Technologies is a full-service marketing firm based out of Neenah, WI. Their team of experts offers strategic online solutions uniquely designed to help their clients achieve their goals and grow their digital presence. An important part of the company culture at Stellar Blue, education has always been a central pillar to their own success.
The world of technology, communication, and digital marketing is advancing at a rapid pace. The team at Stellar Blue works diligently to help clients stay on top of it all! From social media management such as Facebook, LinkedIn, and Twitter, to digital marketing strategy through content creation and management, SEO tactics and predictive analytics, Stellar Blue is here to help.
For more information on Stellar Blue and how their digital marketing services can help your business, visit: https://stellarbluetechnologies.com/